2011 Mobile Advertising $2 billion - Earlier this year we wrote about 6 reasons why we think that Hispanic mobile advertising could take off this year. Well, a study by International Data Corporation (IDC) shows that mobile advertising is increasing at a significant pace. The research firm expects it to lie on approximately $2 billion by the end of 2011. However, apps(see our recent report on apps) is not where the majority of mobile advertising money is being made. IDC estimates that of Google’s $1 billion in mobile ad revenues, only about $150 million is coming from apps (another portion comes from licensing fees and mobile web).
Marketers are more likely to use mobile marketing, online video and gaming when targeting multicultural consumers than in the general market, according to a new survey by the Association of National Advertisers. But don't take that as a huge boon for new media in the segment: Though marketers allocated an average of 6.6% of their 2010 multicultural media budgets to new media, many are still spending almost nothing. Twenty-five percent of respondents said they are dedicating less than 1% of their multicultural budgets to new media this year, and 32% are spending 5% or less.